The Story

This film will feature 4 characters that represent the diversity and uniqueness Neiman Marcus has to offer. The five we have chosen are Label Hoarder, Savvy Mom, Rocker Chic, & Vivid Mod.

 
 

 

The Style

The look and feel of this film will highlight the individuality of each character with a fast-paced edit. This cinematic ad will be geared towards captivating the attention of the viewer quickly with its energy, and holding it through its story.

Below, you can see our moodboard for the color grade and overall feel along with the tone we're setting with music style.

 

Model Cast Type

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PRE-PRODUCTION

  • ACTIVITIES

    • Location scouting

    • Securing locations

    • Gathering the crew needed for the project

PRODUCTION

  • ACTIVITIES

    • 2 full days of shooting

    • Director, Producer, Camera Dept, Grip Dept, & PAs

  • DELIVERABLES

    • Principle Production

POST-PRODUCTION

  • ACTIVITIES

    • Editing

    • Color-Correcting/Grading

    • Motion Graphics

  • DELIVERABLES

    • :15, :30, & 1:00 cuts of the ad

    • A vertically composed version for Insta Stories/Ads


Budget

Pre-Production: $1000
Production: $1000
Post-Production: $1000

$40,000