This film will feature 4 characters that represent the diversity and uniqueness Neiman Marcus has to offer. The five we have chosen are Label Hoarder, Savvy Mom, Rocker Chic, & Vivid Mod.
The look and feel of this film will highlight the individuality of each character with a fast-paced edit. This cinematic ad will be geared towards captivating the attention of the viewer quickly with its energy, and holding it through its story.
Below, you can see our moodboard for the color grade and overall feel along with the tone we're setting with music style.
Model Cast Type
Gathering the crew needed for the project
2 full days of shooting
Director, Producer, Camera Dept, Grip Dept, & PAs
:15, :30, & 1:00 cuts of the ad
A vertically composed version for Insta Stories/Ads