Who are your customers?

We learned that you have two customers, the brands and the members. 

 

What do the members want?

  • The Members want experiences that they wouldn't have if they traveled alone. Also including experience opportunities like cameras for the trip.

  • Value. Some people may like that they can now afford places they couldn't stay at alone.

  • Community/Relationship Building. Positioning some of the trips or gatherings around networking or couples/singles.
  • Lux Destinations
  • Documented Imagery
  • Access to travel agents

 

WHAT DO THE BRANDS WANT?

  • An opportunity to have a large group simultaneously promoting their product or brand.
  • Natural and beautiful creative assets for their own advertising efforts.
 
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Make the experience as good as it looks on Instagram.

 

Who is your competition?

  • Travel bloggers
  • Brands that are already producing their own experiences

 

What are you doing better than your competition?

  • Offer around the world experiences and photography.
  • Diversity in participants.
  • Creating engaging and educational travel blogs.
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sol society Strategy

Members pay for the destination and brands pay for the unique experiences.

The premiums from both of these customers pay for the monthly meet ups. 

 
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Core business values should lay in recruiting as many members as possible to fund the meet ups and internal roles.

 

 

PHASE 2 OF SOL SOCIETY

  • Creating a VIP service that offers consulting for the evolving travel lifestyle.
  • After gaining clout on social media, charging the brands for advertising space on the instagram or website.