Dior's New Look Vs. Today's Look
Our company culture revolves around exploring each individuals inspirations and allowing their strengths to shine.
Today we took some time to step away from the computer screen, change up our environment and gain inspiration from the history of Dior.
The ability to see what was then only witnessed behind private closed doors, now displayed within the Dallas Museum of Art’s walls, made us feel like we had walked into a secret garden. This place was filled with treasures preserved from years back, from 1950’s and beyond. Notes tying Dallas, our city, to this fashion power house made us feel like the very ground we stand on could be the breeding ground to any possibility.
As a film and photo studio that focuses on fashion and the element of story telling, paying attention to not only the obvious beauty that Dior has created over the past 60 years but how it pertains to today’s modern market and trends allows us to take a deeper more informed look at today’s arts. Perhaps more importantly, by allowing our creative minds to be swayed by the stories that each creative director adapted, we use this as an opportunity to strengthen the muscle that allows us to blend the world of art and play, building our imagination one story at a time.
Washed over with inspiration from studying the romantic silhouettes deemed as “the new look” in 1950, I began piecing together how this influential shift via couture is still influencing our fashion today.
When I think of the 1950’s and fashion, my mind immediately goes to old Hollywood film and it’s prevalent actors wearing the curvaceous silhouettes. The romanticism that reflects in the wardrobe ties together with the romantic themes constantly expressed in the films. I see a longing for that same nostalgic romanticism in today’s media. The soft, grainy glow in photo and video is an aesthetic that not only we have adopted but is being seen across advertisements and personal portfolios. You can see some of the ties below.
We continue to tap into what inspires us so that our connection to what we make is increasingly more clear and guided.
I’d say we had a productive day out!
Thank You for reading!